A practical guide to social media for local small businesses. Covers content cadence, proof-building, seasonal posting, platform expectations, and how owners can tell whether social media is helping trust, referrals, and repeat business or just consuming time.
What this covers
Social media basics for local businesses
Platform-by-platform expectations and tradeoffs
Examples of posts that build trust locally
Seasonal and community content ideas
Common posting mistakes and how to avoid them
Practical notes by city and industry
Where to start
First 90 days
Differentiate with repeatable content formats, not random posting
Tie social content to offers, events, or promotions with measurable demand
Use staff, process, and client proof to avoid looking interchangeable