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Industry Guide

Landscaping Companies

Landscaping is one of the most visual industries, which means your marketing should lead with photos and video of completed projects. Homeowners shopping for landscapers want to see your work, read reviews from neighbors, and get a quote without a lengthy sales call. The companies that document their projects consistently and show up in local search results win the lion's share of leads.
By A.J. Whitfield · Updated Sep 30, 2026
landscapers lawn care tree services hardscaping garden design

What to do first

The highest-impact steps for landscaping companies, in order of priority.

  1. Photograph every completed project with before-and-after shots and upload them to your Google Business Profile and website weekly
  2. Build separate landing pages for each service you offer (lawn care, hardscaping, tree removal, landscape design) targeting your service area
  3. Set up a Google Local Services Ad account to appear in the top 'Google Guaranteed' spots for landscaping searches
  4. Ask your best customers to leave Google reviews within 24 hours of job completion while the fresh lawn or new patio is still exciting
  5. Create a simple estimate request form on your website that asks for address, project type, and photos of the current yard
Common Challenges

Where owners get stuck

Pain points grouped by marketing area for landscaping companies.

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Seasonal demand swings make it hard to maintain consistent ad spend and lead flow throughout the year

Digital Marketing

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Competing against HomeAdvisor, Angi, and Thumbtack for top search positions while also paying those platforms for leads

Digital Marketing

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Difficulty targeting the right neighborhoods and income levels since not all homeowners can afford your services

Digital Marketing

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The website has no portfolio or the photos are low quality, blurry cell phone shots that do not showcase your best work

Website Updates & Maintenance

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No service area pages, so the site ranks poorly for searches in specific towns and neighborhoods you serve

Website Updates & Maintenance

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The quote request process is clunky or requires a phone call, causing homeowners to move on to a competitor who makes it easier

Website Updates & Maintenance

What not to do

Common marketing missteps in landscaping companies.

  • Not photographing completed work, which means your best marketing asset (visual proof) goes undocumented every single day
  • Spending thousands on lead generation platforms like HomeAdvisor without tracking close rates, so you do not know if the leads are profitable
  • Using the same generic marketing in winter as summer instead of adjusting messaging and budget to match seasonal demand
  • Quoting every lead the same way instead of prioritizing larger projects and premium clients that match your ideal job profile
  • Neglecting your Google Business Profile by not posting weekly updates, responding to reviews, or adding new project photos

What to focus on

How each marketing area plays out for this industry.

  • Digital Marketing: Landscaping digital marketing is all about local visibility during the spring booking rush. Google Local Services Ads and search campaigns targeting 'landscaper near me' and specific service terms drive the highest-quality leads for both maintenance and installation work.
  • Social Media Management: Social media for landscapers is a visual portfolio that sells while you sleep. Consistent before-and-after project posts on Instagram and Facebook, combined with time-lapse transformation videos, generate shares and referrals that no amount of door hangers can match.
  • Website Updates & Maintenance: A landscaping website needs a visual portfolio organized by service type, service area pages for every town you cover, and a quick-quote form that captures project details upfront. Mobile speed matters since most homeowners search from their phone while standing in the yard they want fixed.

Timing windows

JanFebMarAprMayJunJulAugSepOctNovDec
Spring Planning SeasonPeak Installation SeasonFall Cleanup and HardscapingHoliday Lighting and Snow Prep
Spring Planning Season

Feb, Mar

This is when homeowners start searching for landscapers. Increase ad spend by 30-50% in February and March. Run early-bird booking specials for spring cleanups and new installations.

Peak Installation Season

Apr, May, Jun

Focus on converting leads quickly since you will be at capacity. Post project photos daily on social media. Use waitlist messaging if booked out to create urgency for future leads.

Fall Cleanup and Hardscaping

Sep, Oct

Push fall cleanup packages and promote hardscaping projects (patios, retaining walls) that work well in cooler weather. This is when budget-conscious homeowners plan for next spring.

Holiday Lighting and Snow Prep

Nov, Dec

If you offer holiday lighting installation or snow removal, market these services heavily starting in October. These add-ons keep revenue flowing during the off-season.

Key metrics

The numbers worth tracking for landscaping companies.

  • Cost per qualified lead by channel (Google Ads, LSA, social, referrals, lead platforms)
  • Quote-to-close conversion rate for each service type
  • Average job value by service category (maintenance vs. installation vs. hardscaping)
  • Google Business Profile photo views and direction requests per month
  • Seasonal revenue comparison year-over-year to measure marketing impact

How much to spend

Landscaping companies should allocate 6-12% of revenue to marketing, with higher percentages during growth phases. For a company doing $300K-600K annually, that is roughly $1,500-5,000 per month. Spend 50% on digital ads (Google Ads and LSA), 20% on SEO and website content, 15% on social media and photography, and 15% on seasonal promotions and local sponsorships.

Keep reading

Setting Up Google Business ProfileHow to Get More Customer ReviewsCreating a Social Media Content Calendar

Where landscaping companies are most concentrated

Estimated number of landscaping companies by city, from U.S. Census County Business Patterns. More local competitors usually means reviews, photos and a complete Google profile matter more. Click a city for its full local picture.

Chicago, IL652Houston, TX521Los Angeles, CA508New York City, NY488Phoenix, AZ449San Diego, CA430Jacksonville, FL424Charlotte, NC338Austin, TX324San Antonio, TX293Omaha, NE290Seattle, WA286San Jose, CA277Raleigh, NC260Indianapolis, IN243

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