Your homepage title tag (what shows up in the browser tab and Google results) should include your city name. Instead of 'Smith Dental. Quality Family Dentistry', use 'Smith Dental. Family Dentist in Austin, TX.' This one change helps Google understand where you are and what you do. Do the same for your service pages. It takes 5 minutes and the impact compounds over time.
If you offer three services, you should have three service pages. Not one page that lists everything. Each page should have a clear title ('Water Heater Installation in Austin'), describe the service in detail, and include a call to action. This gives Google more pages to rank for different search terms and gives customers exactly the information they're looking for.
This sounds basic, but check your site on a mobile phone right now. Can you tap your phone number to call? If it's embedded in an image or isn't wrapped in a tel: link, mobile visitors (which are the majority for most local businesses) can't easily call you. Fix this on every page where your number appears.
Embed a Google Map on your contact page and include your full address in text (not just in an image). This reinforces your location to Google and makes it easy for customers to get directions. Make sure the address matches your Google Business Profile exactly. Character for character.
Test your site at Google's PageSpeed Insights. If your mobile score is below 50, you're losing visitors. The most common fixes: compress your images (use tools like TinyPNG), remove unused plugins or scripts, and choose a faster hosting provider if your current one is slow. Every extra second of load time costs you conversions. For local businesses, fast beats fancy every time.
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